This ebook will inform you on what you need to know to have a cohesive plan to drive business growth, while showcasing specific lead generation opportunities.
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The new mantra in marketing is, “content is king.” Content is considered relevant and valuable information to a clearly defined audience.
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Examining and evaluating the content and quality of your competitors’ websites will provide valuable insight into what they focus on, as well as what opportunities are available to you.
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What is a “buyer persona?” It’s a representation of your ideal customers and prospective customers, along with their needs, concerns and buying habits, based on market research and customer data.
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Developing a brand and a brand personality are critical to the success of any business.
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When it comes to the written word, Palmer strives to ensure that every word used in our copy and content is precise, useful and correct.
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By conducting a brand evaluation and finding out customer perceptions, brand strengths and customer recall, we can build a creative platform that enhances the company or product.
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There’s a good reason why many top brands are on Facebook - it works. It helps attract new customers and drive them to a company’s website.
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Generating new leads is the lifeblood of every business. There are some key strategies and tactics that are used to generate these leads, and some are far more effective than others.
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Major banks and online lenders like Quicken Loans are eating into the market share of traditional credit union lenders.
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You’ve seen and heard the various social media channels that form today’s communication landscape. Twitter, Facebook, Snapchat, Pinterest, Instagram, YouTube - the list goes on and on.
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