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FREE CONSULTATION
FREE CONSULTATION

For over 38 years, we’ve used our expertise in traditional & digital marketing to help clients build their brands, generate leads and grow their business. Our proven process combines strategy, creativity, and data to deliver campaigns that connect and convert. From defining your goals and researching your market to crafting compelling messages and optimizing for results, every step is built around your success.

Business Growth

We’ve created a program that makes it easy for us to get started to grow your revenue. Through a strategic engagement session, we will discover details about your market, products, services and target customers. We will identify problems and opportunities. After discovery, we will deliver recommended winning strategies.

From there, our team puts those strategies into action, building targeted campaigns, refining your messaging, and leveraging both traditional and digital channels to maximize impact. With ongoing optimization and clear performance tracking, we make sure your marketing efforts translate into measurable business growth.

Brand Awareness and Lead Generation

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1 Brand Strategy

A brand needs to stand out, be relevant and express your unique solution. We have a process that will build a brand story resulting in competitive differentiation. We will develop a comprehensive guideline for all of your branded communications and marketing.

2 Creative Development

We will develop fresh and new creative that creates an emotion and elicits a response. The design, messaging and more will be unique and different than your competitors so you stand out by building brand awareness and generate leads that convert.

3 Content Marketing Strategy

Content marketing entails creating original content focused on prospects’ desires, interests and pain points, rather than products and services.

A comprehensive marketing strategy is the umbrella for specific strategies: Blog, Social Media, PR, SEO, Lead Nurturing Workflows, Website and more.

4 Go-To-Market Strategy

Your strategy will consist of: Brand Story, Buyer’s Journey, Content Marketing, Inbound Marketing, Outbound Marketing, Marketing Automation, Website Conversion Opportunities, Referral Program, Reputation Management and more.

Industry Focused Marketing

While we’ve helped a variety of businesses realize the benefits of today’s inbound marketing, outbound marketing and public relations, we’ve developed a deep understanding of key industries.

+ Agriculture, Cable Television, Fairs/Festivals, Insurance, Transit, and more!

Our Process

We follow a proven nine-step process designed to deliver strategic advertising plans that drive measurable results. From clear communication and in-depth market research to creative development and ROI-focused accountability, every step is rooted in your goals. Our structured approach ensures we understand your brand inside and out, so we can build a campaign that resonates and performs.

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FAQs

Our creative campaigns are built to spark emotion and engagement, designed to stand out, convert leads, and resonate across digital and traditional platforms.

Absolutely. We develop end-to-end GTM strategies including brand positioning, inbound/outbound marketing, automation, and website optimization for maximum impact.

Yes. We work with businesses of all sizes, providing flexible, scalable marketing solutions tailored to your industry and growth goals.

We focus on ROI and data-driven results using KPIs such as leads captured, sales closed, traffic growth, and conversion rate improvements.

We serve Clean Energy, Healthcare, Finance, Manufacturing, Food & Beverage, Maritime, Automotive, and more, offering tailored marketing strategies for each sector.

Testimonials

We evaluated numerous marketing firms and selected Palmer due to their experience in the solar industry, and the clear understanding of our business objectives that they demonstrated during the evaluation process.

Craig W. Huntley, Chief Development Officer and Founder

Solect Energy