Palmer Ad Agency Strategic Advertising & Marketing Processes

The Palmer Process

Communication

We rely on clear, constant communication to gain client insights, support goals, and exceed expectations.

Establish Objectives

We use a systematic approach to understand our clients’ objectives and goals from the ground up, and then develop effective marketing and advertising objectives that are definitive, clear, attainable, and produce maximum ROI.

Evaluate Current Situation

Brand Audit – The overall brand is what differentiates a company from its competition and is the face and voice of the company. We will immerse ourselves into your brand to determine, strengths, weaknesses, opportunities and threats.

Market Research

We will conduct primary research with senior management, employees, existing customers and potential customers to unearth your core value. In addition, we evaluate the competition and thoroughly research and analyze the market to determine the best strategy for brand differentiation and lead generation.

Strategic Development

We will develop a Brand Platform that serves as a comprehensive guideline for all of your branded communications and marketing. It will consist of a Brand Positioning Statement, Brand Vision, Brand Values, Brand Promise and Brand Voice. Further, we will develop a Go-To-Market strategy that will bring measureable results.

Creative Development

We have mined rich creative talent to consistently deliver fresh, perceptive and innovative ideas to our clients. Our creative stands out and engages, while strengthening our clients’ brand and services.

Quality Assurance

We hold our work to the highest standards. From concept to proofing to production, we bring extensive attention to detail to each park of the process.

Media Implementation

We deliver comprehensive media plans, based on target and market insights, as well as timing, budget, and recommended media.

Accountability

A Go-To-Market strategy requires accountability with strong analytics that tell a story. ROI is as important to us as it is to our clients. We provide clear ROI within our comprehensive reports.

Our Process

STRATEGIC ADVERTISING PLANS