Developing a brand and a brand personality are critical to the success of any business. It takes a combination of research and collaboration to develop the overall brand, and it also requires continuous communication between client and agency. We’ve created this e-book to take you through our process so you can gain insight on how the brand development process works.
In this ebook, you’ll learn the following:
Defining your brand and brand personality
Determining the elements of brand identity
Identifying places and things to define your brand
Evaluating employees and customers
Creating a graphic identity for your brand
Implementing the brand development process
Incorporating fonts, colors, type and photography
Developing a definitive brand bible
You’re only a few steps away from getting your FREE e-book!
About the Palmer Process
For over 30 years, we’ve perfected the "Palmer Process" — which helps to uncover the core values and vision for your company. It’s both scalable and affordable, and is designed to put your advertising on a firm strategic foundation that meets your immediate and long-term goals. We’re happy to share it with you — just call or email us for a no-obligation consultation.
" We evaluated numerous marketing firms and selected Palmer due to their experience in the solar industry, and the clear understanding of our business objectives that they demonstrated during the evaluation process."
Craig W. Huntley, Chief Development Officer and Founder
Solect Energy
"We take our marketing efforts seriously and have always maintained high standards and followed pop culture trends to connect with the local audience. We are delighted by the results of the Lucha Loans and Game of Loans campaigns. It’s been refreshing working with a collaborative agency team that understands our market area, including the Latino community. Together, we’ve launched fun, relevant campaigns that captured our members’ attention and business."
Michael Duffy, President/CEO
Financial Center Credit Union
"We have greatly enjoyed working with the Palmer Ad Agency on launching our social media presence,” said David Hurst, Vice President of External Affairs at Health Plan of San Joaquin. “Health Plan of San Joaquin needed to have a presence on social media to connect with our members and future members. We had been following Palmer’s inbound marketing tactics as well as their social media accounts and determined that they had a high level of expertise in the online arena. They were definitely the agency to lead us into the social space."
