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TONE OF VOICE & WRITING GUIDELINES

When it comes to the written word, Palmer strives to ensure that every word used in our copy and content is precise, useful and correct. Writing is only part of it - the tone and voice of the writing that is used is equally important. So we’ve put together an e-book that will help you define your voice and tone, and write with the clarity you intended.

In this ebook, you’ll learn the following:

  • Principles of quality copy
  • Differences between voice and tone
  • Gaining clarity and effectiveness in writing
  • Basics that will make your writing better
  • Using active voice vs. passive voice
  • Rules of punctuation, numbers and attribution
  • Avoiding fluff and filler
  • The most important writing definitions

You’re only a few steps away from getting your FREE e-book!

About the Palmer Process

For over 30 years, we’ve perfected the "Palmer Process" — which helps to uncover the core values and vision for your company. It’s both scalable and affordable, and is designed to put your advertising on a firm strategic foundation that meets your immediate and long-term goals. We’re happy to share it with you — just call or email us for a no-obligation consultation.

"We evaluated numerous marketing firms and selected Palmer due to their experience in the solar industry, and the clear understanding of our business objectives that they demonstrated during the evaluation process."

Craig W. Huntley, Chief Development Officer and Founder

Solect Energy

"We take our marketing efforts seriously and have always maintained high standards and followed pop culture trends to connect with the local audience. We are delighted by the results of the Lucha Loans and Game of Loans campaigns. It’s been refreshing working with a collaborative agency team that understands our market area, including the Latino community. Together, we’ve launched fun, relevant campaigns that captured our members’ attention and business."

Michael Duffy, President/CEO

Financial Center Credit Union

"We have greatly enjoyed working with the Palmer Ad Agency on launching our social media presence,” said David Hurst, Vice President of External Affairs at Health Plan of San Joaquin. “Health Plan of San Joaquin needed to have a presence on social media to connect with our members and future members. We had been following Palmer’s inbound marketing tactics as well as their social media accounts and determined that they had a high level of expertise in the online arena. They were definitely the agency to lead us into the social space."

David Hurst, Vice President of External Affairs

Health Plan of San Joaquin

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