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TONE OF VOICE & WRITING GUIDELINES

When it comes to the written word, Palmer strives to ensure that every word used in our copy and content is precise, useful and correct. Writing is only part of it - the tone and voice of the writing that is used is equally important. So we’ve put together an ebook that will help you define your voice and tone, and write with the clarity you intended.

In this ebook, you’ll learn the following:

  • Principles of quality copy
  • Differences between voice and tone
  • Gaining clarity and effectiveness in writing
  • Basics that will make your writing better
  • Using active voice vs. passive voice
  • Rules of punctuation, numbers and attribution
  • Avoiding fluff and filler
  • The most important writing definitions

You’re only a few steps away from getting your FREE ebook!

About the Palmer Process

For over 30 years, we’ve perfected the "Palmer Process" — which helps to uncover the core values and vision for your company. It’s both scalable and affordable, and is designed to put your advertising on a firm strategic foundation that meets your immediate and long-term goals. We’re happy to share it with you — just call or email us for a no-obligation consultation.

“Our solar company has worked with Palmer for a year and a half, and we couldn’t be happier. Palmer truly feels like part of our team. Their project management, media management, and creative are all top-notch. And because they listen so well, they usually get the creative right the first first time, avoiding expensive back and forth.”

Susan Boucher, Marketing Director

New England Clean Energy

“We were very excited for the opportunity to host the very first All-Star game,” said Brain Sloan, VP of Corporate Partnerships, Everett AquaSox Baseball Club. “With a limited advertising budget and the desire to draw in a big crowd, we turned to our trusted partners at Palmer.”

Brian Sloan, VP of Corporate Partnerships

Everett AquaSox Baseball Club

“Drew Palmer has been in the advertising industry since the early days when publications used hot wax, light tables and Exacto knives. He has re-invented himself over the years and kept pace with the changes, anticipating those changes and has emerged as a leader in an ever-changing industry.”

Stan Countz, Business Development

Localfirst.biz

Contact us for a free consultation!

Palmer Ad Agency

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