What is a “buyer persona?” It’s a representation of your ideal customers and prospective customers, along with their needs, concerns and buying habits, based on market research and customer data. Creating this persona provides insight on where to focus your marketing efforts, and is crucial to your success. So we’ve put together an ebook that shows you how to create one.
In this ebook, you’ll learn the following:
Tailoring content to your personas
Targeting your resources to key personas
Developing marketing messages for personas
Understanding goals and challenges of personas
How to build quality personas
Gathering data for your personas
Using templates to build personas
The importance of quality personas
You’re only a few steps away from getting your FREE e-book!
About the Palmer Process
For over 30 years, we’ve perfected the "Palmer Process" — which helps to uncover the core values and vision for your company. It’s both scalable and affordable, and is designed to put your advertising on a firm strategic foundation that meets your immediate and long-term goals. We’re happy to share it with you — just call or email us for a no-obligation consultation.
“Our solar company has worked with Palmer for a year and a half, and we couldn’t be happier. Palmer truly feels like part of our team. Their project management, media management, and creative are all top-notch. And because they listen so well, they usually get the creative right the first first time, avoiding expensive back and forth.”
Susan Boucher, Marketing Director
New England Clean Energy
“We were very excited for the opportunity to host the very first All-Star game,” said Brain Sloan, VP of Corporate Partnerships, Everett AquaSox Baseball Club. “With a limited advertising budget and the desire to draw in a big crowd, we turned to our trusted partners at Palmer.”
Brian Sloan, VP of Corporate Partnerships
Everett AquaSox Baseball Club
“Drew Palmer has been in the advertising industry since the early days when publications used hot wax, light tables and Exacto knives. He has re-invented himself over the years and kept pace with the changes, anticipating those changes and has emerged as a leader in an ever-changing industry.”
