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HOW TO DEVELOP A CONTENT MARKETING STRATEGY

The new mantra in marketing is, “content is king.” Content is considered relevant and valuable information to a clearly defined audience. Creating a content marketing strategy involves developing actionable goals that help your audience while building your own brand. We’ve prepared this e-book to help you develop your own content marketing strategy.

In this ebook, you’ll learn the following:

  • Assessing how you will reach your target
  • Determining the stage of the buyer’s journey
  • Creating a content calendar to reach your target
  • Determining the correct channel to reach the target
  • Identifying your target audience
  • Measuring your strategy’s success
  • Developing content to meet that stage
  • Identifying your content team players

You’re only a few steps away from getting your FREE e-book!

About the Palmer Process

For over 34 years, we’ve perfected the "Palmer Process" — which helps to uncover the core values and vision for your company. It’s both scalable and affordable, and is designed to put your advertising on a firm strategic foundation that meets your immediate and long-term goals. We’re happy to share it with you — just call or email us for a no-obligation consultation.

"We evaluated numerous marketing firms and selected Palmer due to their experience in the solar industry, and the clear understanding of our business objectives that they demonstrated during the evaluation process."

Craig W. Huntley, Chief Development Officer and Founder

Solect Energy

"We take our marketing efforts seriously and have always maintained high standards and followed pop culture trends to connect with the local audience. We are delighted by the results of the Lucha Loans and Game of Loans campaigns. It’s been refreshing working with a collaborative agency team that understands our market area, including the Latino community. Together, we’ve launched fun, relevant campaigns that captured our members’ attention and business."

Michael Duffy, President/CEO

Financial Center Credit Union

"We have greatly enjoyed working with the Palmer Ad Agency on launching our social media presence,” said David Hurst, Vice President of External Affairs at Health Plan of San Joaquin. “Health Plan of San Joaquin needed to have a presence on social media to connect with our members and future members. We had been following Palmer’s inbound marketing tactics as well as their social media accounts and determined that they had a high level of expertise in the online arena. They were definitely the agency to lead us into the social space."

David Hurst, Vice President of External Affairs

Health Plan of San Joaquin

Contact us for a free consultation!
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