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Health Plan of San Joaquin’s Story

Welcome to Health Plan of San Joaquin. HPSJ is a Medi-Cal health care organization providing access to high quality and cost-effective healthcare to San Joaquin and Stanislaus Counties in California.

Palmer worked on the campaign below entitled “Choose”. The campaign’s message is to tell the viewer to “Choose the Medi-Cal health plan that covers your family and friends!”


Health Plan of San Joaquin has an exceptionally high conversion rate in the California Counties of San Joaquin and Stanislaus. The “Choose” campaign reinforces to the target demographic that HPSJ is the Medi-Cal health plan of choice and to apply today by going to hpsj.com/choose. The campaign was put forward in English and Spanish using a mixed media of billboards, transit signage, Facebook and Instagram.


Palmer prides itself on breakthrough creative and knows how to communicate to a targeted audience whether it’s using traditional or digital media. Palmer has the experience, resources and expertise needed to expose your healthcare service to your target audience.

Deliverables

  • Billboards
  • Transit Signage
  • Facebook
  • Instagram

Industry

Health
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