Health Plan of San Joaquin’s Story
Welcome to Health Plan of San Joaquin. HPSJ is a Medi-Cal health care organization providing access to high quality and cost-effective healthcare to San Joaquin and Stanislaus Counties in California.
Palmer worked on the campaign demonstrated below entitled “ALL OF US”. The campaign’s message is to tell the viewer that in order to “End Covid-19 it is up to ALL OF US”.
The campaign utilizes photos of the local target demographic demonstrating that they received the vaccine and it takes all of us to end covid-19. The campaign was put forward in English and Spanish using a mixed media of billboards, transit signage, inside bus signage, Facebook and Instagram.
Palmer prides itself on breakthrough creative and knows how to communicate to a targeted audience whether it’s using traditional or digital media. Palmer has the experience, resources and expertise needed to expose your healthcare service to your target audience.
