ACCU is a leading credit union in Arizona. ACCU approached Palmer to develop a new brand for them that would differentiate the credit union from their competition. We implemented our Palmer Process to develop brand differentiation that created a brand essence and brand platform that separated ACCU from its competitor.
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Financial Center Credit Union wanted to energize their customers and shake up the idea that loans are only for a certain generation. So, we thought what better way to convey this idea than to create a campaign that encapsulated the energy of a music festival. Visuals, colors, and fonts were bold, bright and overall fun.
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NORTHERN California
San Francisco Bay Area
415-771-2327
SOUTHERN CaliforniA
Orange County
415-734-1167
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