Rare Parts Automotive is a brand that has more than 34 years worth of history and global recognition. We not only assisted in refining their brand, but also contributed to expanding their customer reach through social engagement. Creating a more streamlined and energized customer experience for web and print.
Palmer was tasked with building a wholesale advertising campaign for this steering and suspension automotive parts manufacturer. They wanted wholesalers across the US to take notice and order bulk parts through their new online store and to register for a wholesale account within their portal.
Rare Parts came to us to develop a new consumer campaign that brings awareness to their company, and to market their top selling parts. We created a campaign that followed a headline-focused approach with a lighter design that offers more flexibility for secondary messaging.