Vikram Solar’s Story
Vikram Solar is a solar panel manufacturer located in West Bengal, India. Palmer was engaged by Vikram Solar to increase their brand awareness and perception in the American market.
We first started with research by measuring the awareness and perception among American residential solar installers, commercial solar installers, developers, epc’s, and utility scale. The research study served as a baseline measurement of awareness and perception.
We then developed and pushed out a public relations campaign, email marketing campaign, digital media campaign and more. We are now poised for a post-campaign research study to measure the effectiveness of the campaigns.
