---
title: "Palmer Ad Agency: Western Massachusetts Valley Solar"
description: Palmer Ad Agency created brand differentiation with a brand platform that separated residential installer Valley Solar from its competitors.
---

 

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[![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069)

[![Palmer Ad Agency ](https://www.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com/)

[![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069)

![valley-solar-logo](https://www.palmeradagency.com/hs-fs/hubfs/Web%20Pages/Portfolio/Portfolio%20Valley%20Solar/valley-solar-logo.png?width=504&name=valley-solar-logo.png)

# Overrated CAmpaign

### Valley Solar’s Story

Valley Solar is a residential solar installer located in Western Massachusetts that helps families save money on their electric bills, providing efficient solar systems from an experienced craftsman solar installer. We implemented our Palmer Process to develop brand differentiation and brand platform that separated Valley Solar from its competitors. We then implemented a strategy to generate leads, nurture leads, acquire referrals, and more.

### Deliverables

- Lead Generation
- E-mail Marketing
- Landing Pages
- E-Books
- Social Media
- Website Development
- Strategic Development
- Lead Nurturing

### Industry

Residential Solar

![first-full-width-image](https://195545.fs1.hubspotusercontent-na1.net/hubfs/195545/Opt%20Images%202024/valley-solar/first-full-width-image.jpg)

![first-vs-website](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Portfolio/Portfolio%20Valley%20Solar/first-vs-website.jpg)

![second-vs-website](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Portfolio/Portfolio%20Valley%20Solar/second-vs-website.jpg)

![vs-laptop](https://195545.fs1.hubspotusercontent-na1.net/hubfs/195545/Opt%20Images%202024/valley-solar/vs-laptop.jpg)

![third-vs-website](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Portfolio/Portfolio%20Valley%20Solar/third-vs-website.jpg)

![fourth-vs-website](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Portfolio/Portfolio%20Valley%20Solar/fourth-vs-website.jpg)

![1-ValleySolar_BuyersGuide_eBook_Cover](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/1-ValleySolar_BuyersGuide_eBook_Cover-ezgif.com-png-to-webp-converter.webp?width=630&height=487&name=1-ValleySolar_BuyersGuide_eBook_Cover-ezgif.com-png-to-webp-converter.webp)

![2-ValleySolar_BuyersGuide_eBook_2](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/2-ValleySolar_BuyersGuide_eBook_2-ezgif.com-png-to-webp-converter.webp?width=630&height=487&name=2-ValleySolar_BuyersGuide_eBook_2-ezgif.com-png-to-webp-converter.webp)

![3-ValleySolar_BuyersGuide_eBook_3](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/3-ValleySolar_BuyersGuide_eBook_3-ezgif.com-png-to-webp-converter.webp?width=630&height=487&name=3-ValleySolar_BuyersGuide_eBook_3-ezgif.com-png-to-webp-converter.webp)

![4-ValleySolar_BuyersGuide_eBook_4](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/4-ValleySolar_BuyersGuide_eBook_4-ezgif.com-png-to-webp-converter.webp?width=630&height=487&name=4-ValleySolar_BuyersGuide_eBook_4-ezgif.com-png-to-webp-converter.webp)

![first-facebook-feed](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%202024/valley-solar/first-facebook-feed.jpg?width=455&name=first-facebook-feed.jpg "first-facebook-feed")

![second-facebook-feed](https://www.palmeradagency.com/hs-fs/hubfs/Web%20Pages/Portfolio/Portfolio%20Valley%20Solar/second-facebook-feed.png?width=455&name=second-facebook-feed.png "second-facebook-feed")

![full-width-third-image](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/full-width-third-image-ezgif.com-png-to-webp-converter.webp?width=1499&name=full-width-third-image-ezgif.com-png-to-webp-converter.webp "full-width-third-image")

## contact us for a free consultation!

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