Solect Energy is a leading commercial solar integrator in Massachusetts. Due to Palmer’s experience in the solar field we were selected to launch the Solect Energy brand to the Chicagoland market. Illinois launched solar incentives for businesses to go solar, and Solect desired to be one of the first to get their brand name in front of businesses. In addition to launching the Solect Energy brand, Palmer was tasked with educating the market. Palmer created a landing page inside Hubspot to further educate interested businesses and track conversions.