Solar Alternatives

Solar Alternatives offers solar, battery storage, and other clean, resilient energy solutions for homes and businesses along the Gulf Coast. The company engaged Palmer to refine its brand positioning and strategic direction. Through our full agency process, we developed the “Own Your Energy” campaign and provided creative for the campaign theme, social media and blogging strategies, direct mail campaigns, lead nurturing workflows (emails, landing pages, and ebooks), sales and informational emails, SEO optimization to increase organic traffic, paid media management, and public relations support. Our efforts positioned Solar Alternatives to strengthen its brand presence, generate qualified leads, and support growth in a competitive market.