Palmer was tasked with building a wholesale advertising campaign for this steering and suspension automotive parts manufacturer. They wanted wholesalers across the US to take notice and order bulk parts through their new online store and to register for a wholesale account within their portal. We launched LinkedIn ads that called out their three selling points: availability, quality and speed. We sent out e-mail marketing that highlighted their top selling parts with information about why wholesalers should offer these parts. We used the Rare Parts orange as the pop color and let photographs of their parts be the hero in these ads.