Rare Parts came to us to develop a new consumer campaign that brings awareness to their company, and to market their top selling parts. We created a campaign that followed a headline-focused approach with a lighter design that offers more flexibility for secondary messaging. We wanted them to stand out against the other manufacturers by using fun word plays and unique imagery. The photography utilized filters on the background to give each photo a moodiness, while the vehicles in the foreground are saturated in color to make them pop. We frame the pieces with a torn paper element to touch on their rugged off-road personality.