Rare Part’s Story
This top steering and suspension part manufacturer teamed up with us to build a new website and logo design that steers above the rest. We developed a new modern logo system that highlights each of their product offerings. This included designing a responsive website that matched their new identity. Their current logo was dated and used old colors that was getting lost in the sea of other logos in the industry. We deconstructed their classic logo and played with their 3-line swooshes, simplifying them and adding an ownable orange color that can live throughout their branding. The client wanted a website that would cater to their two audiences independently: 4x4 truck owners or classic car owners. We developed a split homepage that allows the user to select their category of interest.
