The Port of Stockton is one of the largest inland seaports in the country. The Port wanted a campaign where they could demonstrate on a global scale the many advantages of utilizing the Port of Stockton for imports and exports. Palmer developed the campaign theme of "Ship Inland. Ship Stockton". The campaign demonstrated how by utilizing the Port of Stockton you can 1) Avoid Bottlenecks and Headaches, 2) Save Time and Money and 3) You have easy access to Highways, Waterways and Railways.