LCK specializes in business insurance coverage in the Merced, CA area. LCK approached Palmer to develop a new brand that would differentiate the insurance agency from their competition. The strategy for this project was to increase the amount of leads for LCK by creating an advertising campaign to reach business owners in the Merced, CA area. For this campaign we went with a more aspirational look at business insurance. We tell a story through portrait shots of business owners or soon to be business owners, with headlines stating that once you have your insurance taken care of, you can focus on your dreams.