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Health Plan of San Mateo’s Story

The Health Plan of San Mateo engaged Palmer to provide organic and paid digital social media services. At the time HPSM had not done any social media and looked to Palmer to provide the development of their social media platforms and social media posts for Facebook and Instagram. Palmer works with HPSM to provide bi-weekly social media editorial calendars/images and measures the effectiveness of the campaign with the audience. In addition, Palmer was engaged to increase likes and followers on Facebook and Instagram through a paid digital campaign.

The organic and digital campaigns have been extremely successful.

 

Palmer has also developed collateral and direct mail campaigns for the Care Advantage product.

Deliverables

  • Social Media Editorial Calendars
  • Social Media Images for Posts
  • Social Media Paid Campaigns
  • Creative Development
  • Direct Mail
  • Collateral

Industry

Healthcare
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