Health Plan of San Joaquin’s Story
HPSJ is a Medi-Cal health care organization providing access to high quality and cost-effective health care to San Joaquin and Stanislaus Counties in California. The strategy was to create an advertising campaign to educate members about children’s oral health by leading them to a landing page with more information. Using large photos of diverse children smiling and brushing helped build this campaign. The headlines drove it home with facts about children’s dentistry that were simple and straight to the point.
