Citadel Roofing & Solar’s Story
Citadel Roofing and Solar is a residential solar installer who helps families ‘be empowered’ from escalating electric costs and be energy independent. Palmer was tasked with re-branding the company. We implemented our Palmer Process to develop brand differentiation, creating a brand essence and platform that separated Citadel Roofing and Solar from its competitors. After completing the re-brand, Palmer implemented a Go-To-Market strategy to generate leads, nurture leads, acquire referrals and more.
