Bank of Stockton is a community banking leader in Northern California, paving the way since 1867. The strategy was to create print ads, billboards and digital ads; targeting the local area using imagery and headlines that would inspire and touch on the heart strings of the community. The purpose was to create awareness in the community about Bank of Stockton and why they are a leader. By using inspiring imagery of families and kids enjoying tender moments in their lives, we created a heart-warming connection. We wrote headlines that speak to their community leadership, community involvement, and their offerings.