Blue Raven Solar is a residential solar installer with several locations throughout the United States. Palmer was brought in to develop creative for their marketing automation campaign utilizing HubSpot. We developed a campaign centered around a theme of “Focus on Enjoying Life, Not Your Energy Bill”. The creative is being utilized in a Consideration and Decision Stage workflow where leads are further nurtured by education through downloadable e-books and infographics. This methodology has proven to generate more leads. Our expertise in HubSpot allowed us to build out the workflows in Blue Raven’s enterprise level portal.