<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1628844417177726&amp;ev=PageView&amp;noscript=1">
FREE CONSULTATION
FREE CONSULTATION

The Challenge

Extend the footprint of Sonic.net from the Bay Area in Northern California to Southern California, introducing Sonic.net to customers that may have never heard the name before and are otherwise unfamiliar with their company.

The Goal

Raise the rates of signups in the Southern California footprint, increasing the overall customer base statewide in California.

The Solution

with awareness and exposure being the first step in introducing the client to a new area, Palmer launched an advertising, marketing, branding and lead generation campaign in the new area of
Southern California.

THE RESULTS

+ 350

new business leads within 4 months

THE CHALLENGE

Sonic.net is a B2B and B2C internet provider. Palmer has been the agency of record for Sonic.net for the past 7 years. Palmer was initially challenged with advertising, branding and lead generation for Sonic’s B2B services in the Bay Area for the past several years. We continually grew their business year over year. Sonic.net then decided to extend their footprint to Southern California. Palmer developed a branding, advertising, marketing and lead generation campaign that was extremely successful.

THE SOLUTION

Palmer implemented the Palmer Process to develop an advertising, marketing, branding and lead generation campaign in Southern California to meet the objectives of Sonic.net. The ad campaign strategy of outbound and inbound marketing consisted of outdoor, print, digital and social. All tactics were measured by unique urls and tracking phone numbers to measure success.

logo-sonic

GO-TO-MARKET STRATEGY

We developed the “Unique Marketing Position” in addition to a “Go To Market Strategy” which consisted of:

Landing Pages | Web Banners | Email Marketing | Social 

Direct Mail Postcards | Offer Letters & Envelopes | Print Ads

Billboards

THE RESULTS OF OUR PARTNERSHIP
WITH SONIC.NET

Arrow%20Graph-02

+350 new business leads within 4 months

Within the first 4 months of launching the campaign, Sonic.net saw a growth of over 350 new business leads
in the new market of southern California.

Contact us for a free consultation!