Louisiana Gateway Port Case Study

Overview

Louisiana Gateway Port is a vital multimodal hub serving shippers, manufacturers, and energy companies across the Gulf Coast. With deepwater access, rail and highway connectivity, and available industrial land, the port is positioned for growth—but lacked the national visibility and modern brand presence required to compete with larger, better-known regional ports.

Louisiana Gateway Port partnered with Palmer Ad Agency to modernize its brand and strengthen its market position.

The Challenge

Even with strong infrastructure advantages, the port faced several challenges common in the maritime industry:

Limited national awareness among site selectors and shippers
Outdated messaging and fragmented brand identity
No centralized digital ecosystem to drive inbound RFQs
Underutilized storytelling around assets, workforce, and community impact
Lack of targeted outreach to industrial developers and cargo decision-makers

The port needed a modernized brand platform, a clear value proposition, and a repeatable lead-generation strategy that could scale with growth.

Goals

Palmer established a unified strategy with measurable goals:

Strengthen national perception and maritime trade exposure
Strengthen local, public perception
Elevate brand perception among shippers, carriers, and economic-development partners
Build a long-term digital marketing foundation
Improve stakeholder communication and public perception

Tactics Executed

Palmer deployed an integrated set of deliverables:

Brand & Messaging

Brand narrative and messaging framework
Differentiator positioning
New collateral system

Creative Development

Website redesign
Investor/shipper capability deck
Port promotional video
Digital ad creative

Lead Generation Assets

RFQ conversion funnels
LinkedIn campaign packages
Email lead-nurturing sequences

Public Relations

Press releases on infrastructure and development updates
Industry media features
Community impact storytelling

Content Production

Monthly SEO blog articles
LinkedIn growth strategy
Cargo spotlight content series

Results

Within the first 90–120 days, Louisiana Gateway Port saw meaningful improvements across visibility, engagement, and lead generation.

Website traffic increased significantly, driven by SEO content

Public Perception increased.

Global Perception Increased

Website traffic increased significantly, driven by SEO content.

Press coverage expanded.

Search rankings improved for key logistics and port related keywords

These results validated the port’s new positioning and established a sustainable foundation for long term growth.

“

"Palmer transformed how we present ourselves to industry partners. Their strategic insight and creative execution elevated our visibility across the Gulf Coast and helped drive new business conversations we weren’t seeing before."  

Executive Director

Louisiana Gateway Port

Conclusion

Louisiana Gateway Port now has the branding, messaging, and GTM engine to compete with regional ports and attract high-value partners. Palmer’s integrated approach—rooted in brand differentiation, content-driven storytelling, and measurable lead generation—helped position the port for sustained economic impact.

Let’s Grow Your Port’s Visibility

If your port authority, maritime operation, or economic-development organization wants to strengthen your brand, attract new shippers, and accelerate growth, let’s talk.

415-734-1167