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The Challenge

Because millenials are just moving from their parents insurance plans and have no previous experience shopping for insurance, we needed to first educate the market on why health insurance was needed, and how it can improve their lives.

The Goal

Bring in leads among the target demographic of millennials that don’t think or realize they need
health insurance.

The Solution

Implimenting the tried-and-true Palmer Process, we developed a branding / lead generation campaign to target millenials not covered by their parents insurance with eye catching graphics in accessible areas like public transit and malls.

THE RESULTS

+ 250

leads that led to conversions in just the first 3 months

THE CHALLENGE

The Health Plan of San Joaquin brought in Palmer for our expertise in Outbound and Inbound Marketing methodologies. We were challenged to bring in leads among the target group of millennials that don’t think or realize they need health insurance.

THE SOLUTION

Palmer implemented the Palmer Process to develop a branding/lead generation campaign. We implemented an array of outbound and inbound marketing strategies consisting of outdoor and mall presence, augmented by multiple digital strategies and services. Our advertising and marketing strategies included Pay Per Click, Facebook, Twitter, Retargeting, and a Web-based Network. In addition, the creative messaging and branding of this marketing and advertising campaign speaks directly to this demographic, and to a highly-targeted audience.

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GO-TO-MARKET STRATEGY

We developed the “Unique Marketing Position” in addition to a “Go To Market Strategy” which consisted of:

Responsive Web Design | Retargeting Web Banners | Landing Pages | Social Media Ads | Microsite Television and Digital Video Ads

Posters | Banners | Print Ads | Out of Home | Large Format

Transportation | In-environment | Large Format | Customized Printing | Environmental Wraps Guerilla Advertisements

THE RESULTS OF OUR PARTNERSHIP
WITH HEALTH PLAN OF SAN JOAQUIN

Our advertising and marketing campaign has been live for 3 months and through our tracking methodology we have realized over 250 leads that are
resulting in conversions.

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250 leads turned to conversions in just the first 3 months

Our advertising and marketing campaign has been live for 3 months and through our tracking methodology we have realized over 250 leads that are resulting in conversions.

Contact us for a free consultation!