Health Plan of San Joaquin Case Study

The Challenge

Because millenials are just moving from their parents insurance plans and have no previous experience shopping for insurance, we needed to first educate the market on why health insurance was needed, and how it can improve their lives.

The Goal

Bring in leads among the target demographic of millennials that don’t think or realize they need
health insurance.

The Solution

Implementing the tried-and-true Palmer Process, we developed a branding / lead generation campaign to target millenials not covered by their parents insurance with eye catching graphics in accessible areas like public transit and malls.

Palmer implemented the Palmer Process to develop a branding/lead generation campaign. We implemented an array of outbound and inbound marketing strategies consisting of outdoor and mall presence, augmented by multiple digital strategies and services. Our advertising and marketing strategies included Pay Per Click, Facebook, Twitter, Retargeting, and a Web-based Network. In addition, the creative messaging and branding of this marketing and advertising campaign speaks directly to this demographic, and to a highly-targeted audience.