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The Challenge

With hundreds of banks already well established, Bank of Stockton was behind on the curve with visuals and branding from the 80’s and earlier. Competitors had already re-branded, and Bank of Stockton was threatened to be left behind.

The Goal

Reposition Bank of Stockton from an outdated, cheques-only bank into a modern and sophisticated organization without alienating the existing older customer base.

The Solution

Palmer launched branding ads in print, outdoor and online. In addition, Palmer designed and launched a mobile app that handles mobile deposit and person-to-person payments.

THE RESULTS

329%

auto loans increase from the previous year

141%

signature loans exceeded the goal by 141%

107%

new Visa card signups exceeded the goal by 107%

THE CHALLENGE

While Financial Center Credit Union had prior success marketing their range of loan products, they felt that a fresh approach, one that effectively promoted their banking services, could help bring many new customers to the Credit Union by engaging a younger demographic. The challenge? This younger demographic, a frequent target for loan products, are often inundated by competitive loan product offers. They also don’t follow traditional media. In addition, many are credit challenged, and many are ignored by traditional lenders.

THE SOLUTION

Palmer has a proven understanding of Credit Union target demographics. In addition, Palmer has a unique grasp of trending topics, topics that can be used to engage the targeted younger demographic. Palmer created a banking ad campaign entitled, “Game of Loans.” Using exciting graphics, Palmer launched a financial ad campaign using social media, banner ads and specialized landing pages that marketed and promoted FCCU’s loan products. Copy explained that bad credit wasn’t necessarily a roadblock to obtaining a loan.

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GO-TO-MARKET STRATEGY

We developed the “Unique Marketing Position” in addition to a “Go To Market Strategy” which consisted of:

Segmented Landing Pages | Retargeting Web Banners |Email Marketing | Website Sliders ATM Screens | In-Branch Animation

Direct Mail / Postcards | Offer Letters / Envelopes | Payroll Inserts | Staff T-Shirts 
Teller Mat | Teller Poster | In-Branch Signage | Outdoor Signage | Window Decals | A-Frame Signage 

THE RESULTS OF OUR PARTNERSHIP
WITH FINANCIAL CENTER CREDIT UNION

This financial ad campaign generated exceptional results with the target demographic, who responded to the branding and messaging tailored to this market. Auto Loans were up 329% over the previous year; Signature Loans exceeded the target goal by 141%, and were up 75% over the previous year, and new Visa Cards exceeded the target goal by 107%.

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329% auto loan increase from the previous year

Pecause of the success with the new marketing, loans were seen as less intimidating and more attainable. This perception led to far more applications, allowing customers to feel more comfortable with the act of taking an auto loan, even on low credit.

Money%20Report-Signature-Loan-Exceeded

Signature loan exceeded the goal by 141%

Through our understanding of Financial Center Credit Union’s services, the Palmer team was able to increase signature loans by 75% from the previous year, surpassing the target goal by 141%.

Credit%20Card%20Back-New-Visa

New Visa card signups exceeded the goal by 107%

By branding as “Game of Loans” and relating to a popular television show, this helped customers see loans as something more engaging and less intimidating, leading to higher Visa credit card signups than previously recorded.

Contact us for a free consultation!