FCCU: Game of Loans Case Study

The Challenge

While Financial Center Credit Union had prior success marketing their range of loan products, they felt that their younger members were not taking advantage of their competitive loan offerings.

The Goal

The goal was to understand trending topics. These topics could then be used to engage a younger demographic, and create a current and referential visual narrative.

The Solution

Palmer created a banking ad campaign entitled, “Game of Loans.” Using exciting graphics, Palmer launched a financial ad campaign using banner ads, eBlasts and specialized landing pages that marketed and promoted FCCU’s loan products.

While Financial Center Credit Union had prior success marketing their range of loan products, they felt that a fresh approach, one that effectively promoted their banking services, could help bring many new customers to the Credit Union by engaging a younger demographic. The challenge? This younger demographic, a frequent target for loan products, are often inundated by competitive loan product offers. They also don’t follow traditional media. In addition, many are credit challenged, and many are ignored by traditional lenders.

Palmer has a proven understanding of Credit Union target demographics. In addition, Palmer has a unique grasp of trending topics, topics that can be used to engage the targeted younger demographic. Palmer created a banking ad campaign entitled, “Game of Loans.” Using exciting graphics, Palmer launched a financial ad campaign using exciting graphics, Palmer launched a financial ad campaign using e-blasts, banner ads and specialized landing pages that marketed and promoted FCCU’s loan products. Copy explained that bad credit wasn’t necessarily a roadblock to obtaining a loan.