We developed the “Unique Marketing Position” in addition to a “Go To Market Strategy” which consisted of:
Segmented Landing Pages | Retargeting Web Banners |E-mail Marketing | Website Sliders ATM Screens | In-Branch Animation
This financial ad campaign generated exceptional results with the target demographic, who responded to the branding and messaging tailored to this market.
Because of the success with the new marketing, loans were seen as less intimidating and more attainable. This led to far more applications, allowing customers to feel more comfortable with the act of taking a loan, even on low credit.
The Diamond Award for Category’s Best, Gold Mac Award for Point of Sale, and Silver Mac Award for Direct Mail were awarded to FCCU and Palmer for the Lucha Loans campaign.
By branding as “Lucha Loans” and relating to charismatic illustrations, this helped customers see loans as something more positive and engaging and less intimidating, leading to higher loan signups than previously recorded.