FCCU: Lucha Loans Case Study

The Challenge

Create a compelling loan-focused campaign that would engage Financial Center Credit Union’s large Latino market, while still being relevant and engaging to our non-Latino community.

The Goal

Raise the rate of auto, signature, and cash loans, as well as increase Visa card signups. Develop a campaign that targets a specific audience without alienating others.

The Solution

Lucha Libre, or Mexican wrestling, is popular among young Latinos and other demographics in the area. We turned FCCU’s loan offerings into Lucha Libre wrestlers, with a campaign called "¡Lucha Loans!"