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FREE CONSULTATION

The Challenge

Create a compelling loan-focused campaign that would engage Financial Center Credit Union’s large Latino market, while still being relevant and engaging to our non-Latino community.

The Goal

Raise the rate of auto, signature, and cash loans, as well as increase Visa card signups. Develop a campaign that targets a specific audience without alienating others.

The Solution

Lucha Libre, or Mexican wrestling, is popular among young Latinos and other demographics in the area. We turned FCCU’s loan offerings into Lucha Libre wrestlers, with a campaign called "¡Lucha Loans!"

THE RESULTS

819%

increase of projected ROI from the prvious year

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awards won by FCCU and palmer for the campaign

70%

increase in unsecured
loan volume

GO-TO-MARKET STRATEGY

We developed the “Unique Marketing Position” in addition to a “Go To Market Strategy” which consisted of:

Segmented Landing Pages | Retargeting Web Banners |Email Marketing | Website Sliders ATM Screens | In-Branch Animation

Direct Mail / Postcards | Offer Letters / Envelopes | Payroll Inserts | Staff T-Shirts 
Teller Mat | Teller Poster | In-Branch Signage | Outdoor Signage | Window Decals | A-Frame Signage 

THE RESULTS OF OUR PARTNERSHIP
WITH FINANCIAL CENTER CREDIT UNION

This financial ad campaign generated exceptional results with the target demographic, who responded to the branding and messaging tailored to this market.

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819% projected ROI increase from the previous year

Because of the success with the new marketing, loans were seen as less intimidating and more attainable. This led to far more applications, allowing customers to feel more comfortable with the act of taking a loan, even on low credit.

Medal-Press-Releases

3 awards won by FCCU and Palmer for the campaign

The Diamond Award for Category’s Best, Gold Mac Award for Point of Sale, and Silver Mac Award for Direct Mail were awarded to FCCU and Palmer for the Lucha Loans campaign.

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70% increase in unsecured loan volume

By branding as “Lucha Loans” and relating to fun cartoons, this helped customers see loans as something more engaging and less intimidating, leading to higher loan signups than previously recorded.

Contact us for a free consultation!