In 2016 Boviet Solar USA decided to revise its business model from providing “solar kits” to the residential solar market to developing Tier 1 Solar Panels for C&I, Developers, Utility Scale and more. Before changing its business plan Boviet was producing “white label panels” for other solar manufacturing companies in the U.S. and Asia and was known for producing a Mid-Tier panel. Boviet’s goal was and is to develop a brand that positions itself as a Top Tier solar panel manufacturer that produces the most efficient and highest wattage panels that compete with Sunpower and LG.
In order to overcome its brand reputation as a Mid-Tier solar panel manufacturer Palmer Ad Agency was retained to develop a brand that truly demonstrated why Boviet Solar USA is a Tier 1 product. Palmer immediately went to work by employing its proven “Palmer Process” to rebrand this company:
The core of the “Unique Marketing Position” was and is the primary hexagonal messaging that makes Boviet Solar USA unique to its competition..
Once we developed the “Unique Marketing Position” we then developed the “Go To Market Strategy” which consisted of:
Boviet Solar USA was instantly recognized as a higher end solar panel manufacturer through its brand messaging, creative development and its “look and feel.” The new look is unlike any of their competitors.
In an independent survey conducted in March of 2017 among Commercial / Industrial Integrators, Boviet Solar USA, within 9 months of launch, ranked #1 in a tie with SunPower and SolarWorld in terms of awareness.
In addition, Boviet Solar USA ranked #3 in terms of quality behind Canadian Solar and Jinko Solar. Excellent results for a new brand within 9 months of launch.