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The Challenge

Baker Electric Solar was already a successful company, but needed help with their branding and client image to help them stay relevant in the constantly growing market of renewable energy.

The Goal

Help Baker Electric stand out amongst hundreds of competitors, while presenting them as a leader in innovation and client satisfaction, while generating qualified leads.

The Solution

After implementing the Palmer process for rebranding and updating Baker Electric’s positioning, sales grew by 312% through marketing campaigns, updated website, new sales collateral, and Lead Generation.

THE RESULTS

312%

increase in sales, from 40
per month to over 125.

125+

sales per month, well above
the target margin

THE CHALLENGE

The residential and home solar industry is a very competitive market. This is especially true in the Southern California marketplace. Palmer was challenged with the task of rebranding Baker Electric Solar to a positioning that allowed them to “stand out” above all the competitors, big or small with a unique positioning. We were also challenged with the task of increasing leads to meet their sales objectives.

THE SOLUTION

After implementing the Palmer Process for rebranding, we developed a brand positioning statement that is now demonstrated through new solar advertising and marketing campaigns, responsive website, collateral, and lead generation tactics.

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GO-TO-MARKET STRATEGY

Once we developed the “Unique Marketing Position” we then developed the “Go To Market Strategy” which consisted of:

Website | Landing Pages | E-mail Marketing | E-books | Retargeting Web Banners Infographics | Social Ads & Blog

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Brochures | Direct Mail / Postcards | Office Letters & Envelopes | Print Ads | Retargeting Web Banners | Infographics | Social Ads & Blog
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Door Hangers | Yard Signs | Trailer Wraps | Tradeshow Booths
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THE RESULTS OF OUR PARTNERSHIP WITH BAKER ELECTRIC SOLAR

Credit%20Card%20Reader-312-Increase-Sales

312% increase in sales, from
40 per month to over 125

Using Palmer’s tried-and-true process, the partnership with Baker Electric led to a massive growth in ROI & sales — 312% higher than before Palmer was involved in their process.

Calendar-125+%20Sales%20per%20month

125+ sales per month,
well above the target margin

Utilizing Palmer's strategy, Baker Electric was able to increase their sales to a level far beyond their expectations with an astounding 125+ sales per month.

Contact us for a free consultation!
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NORTHERN California
San Francisco Bay Area
415-771-2327

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SOUTHERN CaliforniA
Orange County
415-734-1167

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