Help Baker Electric stand out amongst hundreds of
The residential and home solar industry is a very competitive market. This is especially true in the Southern California marketplace. Palmer was challenged with the task of rebranding Baker Electric Solar to a positioning that allowed them to “stand out” above all the competitors, big or small with a unique positioning. We were also challenged with the task of increasing leads to meet their sales objectives.
After implementing the Palmer Process for rebranding, we developed a brand positioning statement that is now demonstrated through new solar advertising and marketing campaigns, responsive website, collateral, and lead generation tactics.
Once we developed the “Unique Marketing Position” we then developed the “Go To Market Strategy” which consisted of:
Website | Landing Pages | E-mail Marketing | E-books | Retargeting Web Banners Infographics | Social Ads & Blog
Using Palmer’s tried-and-true process, the partnership with Baker Electric led to a massive growth in ROI & sales — 312% higher than before Palmer was involved in their process.
Utilizing Palmer's strategy, Baker Electric was able to increase their sales to a level far beyond their expectations with an astounding 125+ sales per month.