PosiGen

PosiGen is a solar and energy efficiency company with a mission to make solar accessible to all, regardless of income level. Palmer was enlisted to strengthen both inbound and outbound marketing efforts and amplify PosiGen’s “Solar for All” message. Our services included creative campaign development, strategic social media and blogging, targeted direct mail, sales email development, SEO optimization to boost organic traffic, and comprehensive lead nurturing workflows (emails, landing pages, and ebooks). We helped PosiGen connect with and educate prospects at every stage of the sales funnel, ensuring its message reached the target audience and supported its mission.