---
title: "Palmer Ad Agency Case Study: NextEnergy Commercial Solar"
description: Palmer Ad Agency used its experience in solar for Northern California’s NextEnergy’s rebrand, creative and go-to-market strategy.
---

 

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# Commercial Solar

### Next Energy Story

NextEnergy is a leading commercial solar company located in Northern California. Due to Palmer’s experience in the solar energy vertical we were selected for NextEnergy’s rebrand, creative and go-to-market strategy. We developed strong messaging for their brand, email marketing, landing pages, workflow including ebooks/infographics, direct mail and a sales plan that included identifying businesses to go after and then implementing the strategy. The sales strategy included email marketing, workflows, direct mail and sales calls to generate leads.

### Deliverables

- Branding
- Lead Generation Funnel
- Website
- eMail Marketing
- Handouts
- Print Ads

### Industry

Solar

![second-banner-image](https://195545.fs1.hubspotusercontent-na1.net/hubfs/195545/Opt%20Images%202024/next-energy/second-banner-image.png)

![Untitled-1](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/Untitled-1-ezgif.com-png-to-webp-converter.webp?width=1280&name=Untitled-1-ezgif.com-png-to-webp-converter.webp "Untitled-1")

![laptop-image01](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%202024/next-energy/laptop-image01.png?width=1553&name=laptop-image01.png "laptop-image01")

![image02](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/image02-ezgif.com-png-to-webp-converter.webp?width=1280&name=image02-ezgif.com-png-to-webp-converter.webp "image02")

![image03](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/our-work/image03-ezgif.com-png-to-webp-converter.webp?width=1208&name=image03-ezgif.com-png-to-webp-converter.webp "image03")

![laptop-image02](https://195545.fs1.hubspotusercontent-na1.net/hubfs/195545/Opt%20Images%202024/next-energy/laptop-image02.png)

![devices-image](https://195545.fs1.hubspotusercontent-na1.net/hubfs/195545/Opt%20Images%202024/next-energy/devices-image.png)

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